OSER HOUSE

Scope of work: brand identity, brand positioning strategy, website design, stationery design, brand guide, social media assets

Year: 2024

THE BRAND

Oser House is a bridal beauty agency based in New York City, specializing in effortless hair and makeup services for brides. With over a decade of experience, the team focuses on delivering a personalized and sophisticated experience that complements each bride’s individuality. Oser House sets itself apart by providing stress-free and seamless service to weddings locally and globally.

THE OBJECTIVE

The design objective was to develop a cohesive brand look that reflects the agency’s philosophy – timeless and effortless beauty – and to highlight personalization, emphasizing the intimate, bespoke nature of services in all messaging and visuals. To elevate perception, we visually position Oser House as a luxury brand offering unmatched quality and attention to detail. To build inclusivity, we use inclusive language and imagery to welcome clients from all backgrounds. To communicate seamlessness, we showcase the ease of booking and traveling services to reduce wedding stress for clients.

VISUAL ELEMENTS

A minimalist yet luxurious approach was adopted, balancing modern sophistication with organic and classic elements. Neutral tones were selected to create an inviting and timeless aesthetic, working as soft as background music, setting the mood without overpowering the scene. They reflect the nuances of light at a wedding—from the ethereal glow of a bride’s dress to the gentle hues of seasonal flowers. 

Logo design

The logo incorporates a custom wordmark, using flowy and ornate inspired lines to symbolize natural beauty. A monogram was designed to represent timelessness and for versatility in applications across digital and print platforms.

Typography

An elegant serif typeface, inspired by art nouveau font styles, is used for the primary branding to convey sophistication. A minimalist sans-serif font is paired for modernity and clarity in secondary text elements.

Imagery

Candid moments and close-ups of hair and makeup highlight the artistry and emotional connections. Soft textures like silk, tulle, and florals were integrated into the visual language to evoke elegance and romance.

Tone & Style

Together, these elements act as a visual metaphor for the brand ethos and the feelings that weddings evoke: warmth, tranquility, and timelessness. They create a sense of intimacy and elegance that perfectly represent what a modern wedding experience feels like.

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