Collection: Little Italy

Client: Kits Eyewear

This product launch campaign was developed for the release of a new collection of Italian handmade glasses by KITS.

The objective was to reflect the high quality of the product with an aesthetic that represents the authentic Italian culture, but also speaks to the local audience in some way. We got inspiration from Little Italy, the local Italian community located in the Commercial Drive area of Vancouver. Filled with vibrant colours, buildings and food, it’s the perfect place for culture and fun, which fits perfectly with the collection that has a classy, yet modern feel.
Photoshoot concept and visual references for pre-production.
Locations:
Di Beppe Restaurant
Pizzeria Farina
Pepino's Spaghetti House
Model: Raquel Peak
*Special thanks to the locations who allowed us to use their space.
Photographer: Bibiana Crespo
Production: Katie Dempsey
Graphic Designer: Bibiana Crespo
Graphics for: social media, email communication, website